Cinderella’s Closet

Westfield’s newest boutique opens for pageants, proms and special occasions

Cinderella in front of the store on Union Street.

The husband and wife team of Max and Ashley Mason have opened the newest business in Westfield. Cinderella’s Closet is the Midwest’s newest pageant, prom and special occasion’s store. “It’s something I’ve wanted to do for a really long time,” said Ashley. “It’s been a dream of mine since I was a little girl.”

While Cinderella’s Closet is a one stop shop for all your pageant needs, the store also carries pageant gowns, swim wear, interview suits, shoes, jewelry, hair bows, tutu’s  and much more. Not just for older girls, Cinderella’s also carries children’s attire for pageants, First Communions and Christenings, and special occasions.

Max and Ashley Mason

“There was no where locally to get a puffy dress (for a young child),” Ashley said.

The Masons said the store will rent tuxedos and dresses. Cinderella’s also offers trade-ins so girls can bring in last year’s dress for next year’s one. For those looking for something in particular, Cinderella’s offers specialty orders.

“We can order you anything you want and have it in a few days,” said Max. “We’re really excited about prom season and Homecoming.”

Located in a blue house a block north of Ind. 32 on Union Street, Cinderella’s Closet and Boutique offers special occasion and formalwear for “all ages, all sizes.”

“The blue building is like Cinderella – the blue princess,” said Ashley. “It’s a great location. We love the building; we’re just trying to get the word out we’re here.”

Cinderella’s was a spin-off from the Masons Circle City Pageants, which it started years ago.

“We knew all the people and clientele,” Max said.

“We developed a client base – there’s not very many of these type of stores in Indiana,” Ashley added.

The couple averages a pageant a month and two national competitions with more than 100 contestants a year. Their first pageant served as a benefit and girls who donated a toy could enter the pageant for free.

“It was such a fun experience we started putting on more,” said Max, who has traveled to Kansas City and Pittsburgh for pageants this month.

At their first pageant, little tiara’s were given to every contestant. That concept has been continued by the Masons ever since.

“Everybody wins – a lot of people like that concept,” said Ashley. “Everyone gets an award and has a lot of fun.”

While some television shows have glorified the competitive parents living through their children, the Masons said good sportsmanship is a must at their events.

“We’ve seen them all,” said Max. “The majority of them are good people, family people.”

The pageants hosted by the Masons are not strictly beauty pageants, but ones that include talent and interview portions and provide scholarship money for college.

“It’s not just about being pretty,” Ashley said. “It’d be nice to change the way people think about pageants.”

As residents of Westfield, the Masons said they hope to use their business and expertise to bring

“We plan on bringing cool things within the community,” said Max, adding that the events would be family-friendly. “We want to raise money for the community and make it a destination location.”

The Basics

  • Cinderella’s Closet and Boutique
  • Owners: Max and Ashley Mason
  • Address: 120 N. Union St.
  • Hours: 11 a.m. to 5 p.m. Tuesday to Saturday; by appointment Sunday and Monday.
  • Phone: 804-2386
  • Email: indypageants10@yahoo.com
  • Web site: http://cinderellasclosetonline.net